Environmental perceptions and willingness to pay for preservation: Evidence from beach destinations in China | Zendy

Liu Jia | Zendy; Zhao Yichen | Zendy; Jang Soo CheongShawn | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Premium

Environmental perceptions and willingness to pay for preservation: Evidence from beach destinations in China

Author(s) -

Liu Jia,

Zhao Yichen,

Jang Soo CheongShawn

Publication year - 2021

Publication title -

international journal of tourism research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.155

H-Index - 58

eISSN - 1522-1970

pISSN - 1099-2340

DOI - 10.1002/jtr.2442

Subject(s) - willingness to pay , tourism , perception , china , business , destinations , environmental quality , resource (disambiguation) , environmental pollution , marketing , environmental resource management , geography , psychology , environmental protection , political science , economics , computer network , archaeology , neuroscience , computer science , law , microeconomics

Beaches are regarded as a core resource in coastal tourism. However, they are being eroded by environmental pollution, which has negative impacts on visitors' tourism experiences. This study proposed a framework to elaborate the effects of visitors' environmental perceptions on satisfaction and willingness to pay for environmental protection. The findings revealed that visitors' perceptions of a beach's quality had significant positive effects on their satisfaction. Furthermore, satisfaction significantly increased visitors' willingness to pay for environmental protection. In addition, visitors' perceptions of the beach environment had a direct and positive impact on their willingness to pay for environmental protection.

This content is not available in your region!

Continue researching here.

Having issues? You can contact us here

Accelerating Research