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Testing the influence of destination source credibility, destination image, and destination fascination on the decision‐making process: Case of the Cayman Islands
Author(s) -
V.G. Girish,
Park Eunkyoung,
Lee ChoongKi
Publication year - 2020
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2427
Subject(s) - credibility , tourism , destination image , theory of planned behavior , source credibility , control (management) , psychology , destination marketing , destinations , advertising , marketing , process (computing) , small island , social psychology , business , geography , political science , economic geography , computer science , law , operating system , artificial intelligence , archaeology
For small islands, tourism is generally considered the backbone of their economies. However, research on tourists' intention to visit small islands is limited. This study fills this gap by investigating the influences of destination source credibility, destination image and destination fascination and their relationships with theory of planned behaviour (TPB) constructs. Results reveal that destination fascination has significant influence on attitude, subjective norms and perceived behavioural control. Moreover, TPB constructs show positive effects on revisit intention. This study enriches the tourism literature related to small islands and tourists' decision‐making process.