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In search of fresher air: The influence of relative air quality on vacationers' perceptions of destinations' restorative qualities
Author(s) -
Yang Yang,
Chen Ganghua
Publication year - 2020
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2422
Subject(s) - destinations , tourism , perception , quality (philosophy) , air quality index , business , advertising , psychology , marketing , geography , meteorology , epistemology , philosophy , archaeology , neuroscience
This study aimed to unveil the effects of relative air quality on vacationers' perceived destination restorative qualities. Using survey‐based data and second‐hand air quality data, our regression results showed a higher level of relative air pollution was associated with vacationers' lower evaluations of a destination's “physically away” quality. These effects were moderated by the number of visits to the destination and travel distance. We found that vacationers' evaluations of the “physically away” quality were also damaged by higher relative levels of PM 2.5 , PM 10 , and NO 2 . This study contributes to the literature on relationships between air quality and tourist destination experience.