Premium
A passionate travel to mind green turtles—Unpacking the complexity of visitors' green behaviour
Author(s) -
Akhshik Arash,
Ozturen Ali,
Rezapouraghdam Hamed
Publication year - 2020
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2407
Subject(s) - qualitative comparative analysis , reductionism , passion , unpacking , tourism , set (abstract data type) , domain (mathematical analysis) , sociology , epistemology , psychology , management science , computer science , social psychology , geography , engineering , mathematics , archaeology , philosophy , mathematical analysis , linguistics , machine learning , programming language
Abstract The current studies in the tourism‐environmental domain often take a reductionist approach towards the complex issue of human behaviour that is criticized for its shortcomings. Therefore, to fill this gap, the authors developed and tested a theoretical model drawing on the complexity theory with emerging concepts, that is, dualistic‐passion paradigm, and mindfulness notion to predict the potential source of pro‐environmental behaviour. Following Fuzzy set qualitative comparative analysis (fsQCA) of a sample from visitors to marine turtles in Cyprus, the study found seven unique causal recipes that lead to a high level of pro‐environmental behaviour. Implications and guidelines for further research are discussed.