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How to measure the tourism vocation of a territory? Proposal for a composite index
Author(s) -
CasadoMontilla Jairo,
PulidoFernández Juan Ignacio
Publication year - 2020
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2404
Subject(s) - tourism , index (typography) , composite index , composite indicator , measure (data warehouse) , marketing , tourism geography , regional science , business , economic geography , geography , computer science , data mining , archaeology , world wide web , financial system
Abstract The rapid evolution of the tourism industry has sparked interest among researchers and tourism managers, keen to know which aspects determine whether a territory will become a tourism destination or not. Currently, there is still no clear consensus about the best procedure for doing this. Hence, this paper proposes a composite index resulting from a system of indicators capable of determining the tourism vocation of a territory. Six medium‐sized inland towns in Andalusia (Spain) are analysed, which have, a priori, different degrees of tourism development. The findings show that it is possible to measure the tourism vocation of a territory.