How to measure the tourism vocation of a territory? Proposal for a composite index | Zendy

CasadoMontilla Jairo | Zendy; PulidoFernández Juan Ignacio | Zendy

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How to measure the tourism vocation of a territory? Proposal for a composite index

Author(s) -

CasadoMontilla Jairo,

PulidoFernández Juan Ignacio

Publication year - 2020

Publication title -

international journal of tourism research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.155

H-Index - 58

eISSN - 1522-1970

pISSN - 1099-2340

DOI - 10.1002/jtr.2404

Subject(s) - tourism , index (typography) , composite index , composite indicator , measure (data warehouse) , marketing , tourism geography , regional science , business , economic geography , geography , computer science , data mining , archaeology , world wide web , financial system

The rapid evolution of the tourism industry has sparked interest among researchers and tourism managers, keen to know which aspects determine whether a territory will become a tourism destination or not. Currently, there is still no clear consensus about the best procedure for doing this. Hence, this paper proposes a composite index resulting from a system of indicators capable of determining the tourism vocation of a territory. Six medium‐sized inland towns in Andalusia (Spain) are analysed, which have, a priori, different degrees of tourism development. The findings show that it is possible to measure the tourism vocation of a territory.

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