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Local food consumption during travel: Interaction of ıncentive‐disincentive factors, togetherness, and hedonic value
Author(s) -
Dedeoğlu Bekir Bora,
Çalışkan Caner,
Sabbağ Çiğdem
Publication year - 2020
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2394
Subject(s) - novelty , value (mathematics) , determinative , psychology , affect (linguistics) , consumption (sociology) , incentive , social psychology , perception , advertising , marketing , economics , business , microeconomics , sociology , geography , communication , statistics , social science , mathematics , archaeology , neuroscience
This study addresses the local food consumption experience as it takes place while traveling. The mediating effects of incentive (novelty) and disincentive (risk avoidance, familiarity) factors, sense of togetherness, and hedonic value, and their effect on the travel experience, were investigated. The study also considered the moderating effect of gender. The data showed a significant relationship between togetherness and hedonic value. Perceptions of novelty were shown to affect togetherness positively. Furthermore, the effect of risk avoidance on togetherness was found to be more determinative for male respondents, whereas the effect of familiarity on togetherness was more determinative for female respondents.