Premium
Sustaining cultural tourism through higher female participation in Nigeria: The role of corporate social responsibility in oil host communities
Author(s) -
Uduji Joseph I.,
OkoloObasi Elda N.,
Asongu Simplice A.
Publication year - 2019
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2323
Subject(s) - tourism , corporate social responsibility , multinational corporation , memorandum of understanding , tourism geography , business , economic growth , political science , public relations , economics , finance , law
This paper adds to the gender discourse in sustainable African tourism development from the corporate social responsibility (CSR) perspective. Specifically, we examine the impact of CSR on the development of rural women in cultural tourism. A total of 600 rural women were sampled across the Niger Delta. Results from the use of a logit model indicate a significant relationship between CSR and cultural tourism development in oil host communities in Nigeria. This implies that CSR of a multinational oil company is a critical factor for sustaining cultural tourism. The findings suggest increased female participation in General Memorandum of Understanding interventions of multinational oil company and the need to pay close attention to which extent the participation of rural women in the General Memorandum of Understanding projects may be limited by cultural and traditional obstacles.