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Why do tourists differ in their likelihood to visit attractions? The case of Lanzarote
Author(s) -
PadrónÁvila Hugo,
HernándezMartín Raúl
Publication year - 2019
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2305
Subject(s) - tourism , product (mathematics) , marketing , set (abstract data type) , survey data collection , advertising , discrete choice , business , geography , computer science , econometrics , mathematics , statistics , geometry , archaeology , programming language
In this paper, more than 35,000 survey responses given by tourists from 2010 and 2016 are used to explain visits to tourism attractions in Lanzarote. In the survey, tourists are asked about a wide set of variables. Among these, there is a question regarding the attractions visited during their trip. With these data, it has been possible to carry out a discrete choice model analysis to establish the variables that explain why certain tourists are more prone to visit attractions than others. This study is relevant to understand tourists' mobility patterns and behavior. It also has implications for marketing managers and tourism product developers.