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Hofstede, cultural differences, and TripAdvisor hotel reviews
Author(s) -
Litvin Stephen W.
Publication year - 2019
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2298
Subject(s) - hofstede's cultural dimensions theory , dimension (graph theory) , uncertainty avoidance , tourism , psychology , marketing , social psychology , sociology , business , political science , mathematics , collectivism , individualism , pure mathematics , law
Prior research has shown that Hofstede's cultural dimension of uncertainty avoidance helps explain travel planning and vacation behaviors. The current research extends our understanding; finding the dimension helps also explain posttrip attitude and satisfaction. TripAdvisor ratings and review comments by travelers from multiple nations were analyzed to establish the relationship between national culture and the tested variables. Theoretical and practical implications are discussed.