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Chinese venturers to Pacific Small Island Developing States: Travel and lifestyle
Author(s) -
Lau Chloe K.H.,
Fan Daisy X.F.,
Milne Simon,
Qiu Hanqin,
Sun Minghui
Publication year - 2019
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2289
Subject(s) - visitor pattern , tourism , small island developing states , small island , geography , economic geography , destinations , advertising , marketing , business , regional science , computer science , ecology , archaeology , climate change , biology , programming language
This study emphasizes the necessity to understand the needs of the growing Chinese market, while also assessing how ready Small Island Developing States of the South Pacific are for these new visitors. Through a mixed method approach, combining individual visitor surveys and focus groups, this study investigates the lifestyle characteristics of outbound Chinese tourists to the Cook Islands and the motivation and travel behavior of these travelers. We refine a model for the travel lifestyle of Chinese tourists that has applicability to Small Island Developing States elsewhere around the world.