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Constraints to domestic ocean cruise participation among higher income Chinese adults
Author(s) -
Tang Chuanzhong,
Weaver David,
Shi Fangfang,
Huang MingFeng,
Liu Yang
Publication year - 2019
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2279
Subject(s) - cruise , boredom , constraint (computer aided design) , normative , tourism , psychology , structural equation modeling , demographic economics , business , economics , advertising , social psychology , political science , engineering , computer science , mechanical engineering , machine learning , law , aerospace engineering
The study identifies barriers to participation in cruises from domestic homeports among higher income Chinese adults. Results from 775 respondents extend leisure constraints theory by revealing that “structural” constraints (lack of knowledge, time, and money) most influence intentions not to cruise even for these wealthier consumers, whereas “not‐an‐option” constraints (disinterest due to previous cruising experience, intentions to cruise from a foreign homeport) are least influential. “Personal” factors (lack of companions and fears about safety, boredom, and seasickness) are moderately important. Six identified clusters include a large normative “moderate‐constraint” cluster, small “low‐potential” and “high‐potential” segments, and several specialized segments.