Premium
The online destination brand experience: Development of a sensorial–cognitive–conative model
Author(s) -
Jiménez Barreto Jano,
Rubio Natalia,
Campo Martínez Sara
Publication year - 2018
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2258
Subject(s) - destinations , advertising , tourism , psychology , marketing , cognition , destination management , elaboration likelihood model , quality (philosophy) , destination marketing , business , social psychology , geography , persuasion , archaeology , neuroscience , philosophy , epistemology
Online experiences preceding actual visits to tourist destinations have emerged as a relevant source of travel motivation. This study analyzes the online destination brand experiences resulting from user interactions with official websites on two competing destinations. The results support the expected mediator role for the online destination brand experiences between perceived website quality, user attitudes, and intention to visit and recommend the destination, as well as the directionality of the sensorial‐to‐cognitive experience. Significant differences are observed depending on the users' prior experience with the destination and their generational cohort (millennials vs. nonmillennials). Important implications for destination management are also discussed.