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Prosuming tourist information: A sking questions on T rip A dvisor
Author(s) -
Oriade Ade,
Robinson Peter
Publication year - 2018
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2247
Subject(s) - tourism , computer science , advertising , destinations , tourist destinations , principal (computer security) , qualitative analysis , world wide web , information retrieval , marketing , data science , qualitative research , business , geography , sociology , archaeology , social science , operating system
This paper aims to improve our knowledge regarding types of queries raised by travellers on digital platforms by developing a model that helps in identifying and classifying such queries. Qualitative data collection and analysis of questions and answer postings of visitors on TripAdvisor forum of 10 U.K. destinations were used. Extracted data were analysed using NVivo11. Preliminary analysis identified basic themes in tourist information search. Further analysis indicated that two principal factors help in classifying online travel queries facilitating the development of the WOLF model. Findings in this study also indicate some practical implications and areas of further study.