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Examining incentive travelers: How motivation affects organizational commitment
Author(s) -
Li Xiaoli,
Lu Lu,
Chi Christina GengQing
Publication year - 2018
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2235
Subject(s) - incentive , organizational commitment , structural equation modeling , prestige , tourism , marketing , empirical evidence , business , psychology , social psychology , economics , microeconomics , political science , linguistics , statistics , philosophy , mathematics , epistemology , law
This study examines incentive travelers' motivation and the relationships between motivation, satisfaction, and organizational commitment. A mixed‐methods approach was employed to customize the measures and provide empirical evidence on proposed interrelationships. Factor analysis has revealed three types of travel motivation, including “travel for business networking,” “travel for leisure,” and “travel for prestige.” Partial least squares structural equation modeling results suggest that the three motivations are positively related to satisfaction with incentive travel. Travel for business networking and travel for prestige exhibit positive effects, whereas travel for leisure has a negative effect on organizational commitment. All the three motivations are positively related to organizational commitment through satisfaction.