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Visitor experience of the Hong Kong trams as an unconventional attraction
Author(s) -
Xu Jing Bill,
Yan Libo,
Mak Connie K.Y.
Publication year - 2018
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2209
Subject(s) - visitor pattern , netnography , tourism , entertainment , advertising , tourist attraction , marketing , sociology , gentrification , dimension (graph theory) , public relations , social media , business , political science , economics , mathematics , computer science , pure mathematics , law , programming language , economic growth
The unconventional attractions failed to receive enough attention in academia. Although generally excluded from the tourism authority's highlight attractions, unconventional attractions, such as the Hong Kong trams, are appealing to the inquisitive tourists. Employing a netnography method, this study reveals 6 themes embedded in visitor experience of the Hong Kong trams: entertainment experience, people watching, historical experience, slow tourism, unique mobility, and social interaction. This study further contributes to the literature by introducing a 2‐dimension framework that incorporates the above themes. Tourism authorities are suggested reconsidering their marketing priorities to reflect the importance of unconventional attractions.