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Beyond the stereotypes: Opportunities in China inbound tourism for second‐tier European destinations
Author(s) -
Jørgensen Matias Thuen,
Law Rob,
King Brian Edward
Publication year - 2018
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2198
Subject(s) - destinations , china , tourism , advertising , marketing , business , economic geography , chinese market , tourist destinations , political science , geography , law
The existing literature has often represented Chinese tourists in broad and stereotypical ways, as a new generation of bumbling camera‐waving tourists showing minimal regard for the local environments that they encounter. However, as Chinese have become more experienced travellers, they have diversified and changed their behaviours. Among these various changes, an increasing number of Chinese tourists have begun exploring second‐tier destinations. By focussing on Chinese travellers to less visited second‐tier destinations, this paper goes beyond the stereotypical representations of this fast‐maturing market. It illustrates the heterogeneity of Chinese tourism, and its advantages for second‐tier European destinations.