The promotion of health tourism products for domestic tourists | Zendy

Han JiSook | Zendy; Lee Timothy J. | Zendy; Ryu Kisang | Zendy

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The promotion of health tourism products for domestic tourists

Author(s) -

Han JiSook,

Lee Timothy J.,

Ryu Kisang

Publication year - 2017

Publication title -

international journal of tourism research

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 1.155

H-Index - 58

eISSN - 1522-1970

pISSN - 1099-2340

DOI - 10.1002/jtr.2161

Subject(s) - tourism , preference , business , marketing , domestic tourism , sample (material) , promotion (chess) , health tourism , questionnaire , advertising , geography , tourism geography , political science , economics , social science , chemistry , archaeology , chromatography , sociology , politics , law , microeconomics

This study investigates the demand for travel for well‐being and enhancing health by Korean domestic tourists. The current level of health travel preferences and participation rates were examined and compared to the preference for other travel types. A questionnaire survey was conducted with 270 participants, and additional raw data from the Korean National Tourism Survey (a sample of 6,309) were incorporated. This research found that preference for health travel is comparatively high, but participation levels are low compared to other travel themes. From these results, implications for health tourism industry practitioners are suggested, and recommendations for marketing products proposed.

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