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C2C value co‐creation through social interactions in tourism
Author(s) -
Reichenberger Ina
Publication year - 2017
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2135
Subject(s) - visitor pattern , tourism , value (mathematics) , co creation , marketing , qualitative research , sociology , business , social psychology , psychology , public relations , political science , social science , machine learning , computer science , law , programming language
This paper examines the social practice of customer‐to‐customer value co‐creation in tourism contexts by considering visitor–visitor interactions, their manifestations, influential factors, and types of resulting value using extended social situation analysis. On the basis of 76 qualitative in‐depth interviews, results show that value co‐creation is not necessarily dependent upon the underlying social interactions but predominantly influenced by personal factors and attitudes towards sociability. The stronger the focus on other social actors is and the longer and more personal the social interactions are, the more complex and multilayered is the co‐created perceived value.