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Understanding the Proclivity of Visiting Friends and Relatives (VFR) Travel across Family Life Cycle Stages in Australia
Author(s) -
Backer Elisa,
Lynch David
Publication year - 2016
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.2087
Subject(s) - tourism , market segmentation , geography , marketing , advertising , psychology , business , archaeology
The Family Life Cycle (FLC) model is frequently used for understanding travel patterns and consumer behaviour. The aim of this research was to consider the relationship between FLC stages and travel engagement in Australia. Visiting Friends and Relatives (VFRs) and non‐VFRs ( n = 102 029) were found to be significantly different in their FLC composition. In addition, the prevalence of FLC stages changed between the groups, with families comprising 27.5% of domestic VFRs yet comprising 37.9% of domestic non‐VFRs. This study has provided a valuable assessment of the relationship between FLC stages and domestic travel in Australia and is the first paper to integrate two common approaches used in tourism for market segmentation. Copyright © 2016 John Wiley & Sons, Ltd.