Premium
Destination Brand Personality: An Application to Spanish Tourism
Author(s) -
Gómez Aguilar Alejandro,
Yagüe Guillén María Jesús,
Villaseñor Roman Nieves
Publication year - 2014
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.1997
Subject(s) - destinations , personality , tourism , perception , order (exchange) , scale (ratio) , trait , marketing , tourist destinations , psychology , advertising , brand identity , identity (music) , sociology , social psychology , business , political science , geography , computer science , aesthetics , cartography , art , finance , neuroscience , law , programming language
In the current economic climate, destinations increasingly attempt to differentiate themselves. Brand personality (BP) is a useful tool for understanding differentiation in terms of identity and image perceptions. The authors are unaware of any prior study that develops and analyses to what extent Jennifer Aaker's BP scale is reliable and valid in destination branding. This paper studies UK visitors to two specific Spanish destinations: Granada and Torremolinos. The study concludes that the BP model is second‐order. The results help to more adequately establish the personality trait dimensions that create favourable evaluations of tourism destinations. Copyright © 2014 John Wiley & Sons, Ltd.