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Conceptualising Customer‐to‐customer Value Co‐creation in Tourism
Author(s) -
Rihova Ivana,
Buhalis Dimitrios,
Moital Miguel,
Gouthro MaryBeth
Publication year - 2014
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.1993
Subject(s) - tourism , co creation , marketing , value (mathematics) , customer value , business , conceptual model , conceptual framework , customer lifetime value , value creation , customer retention , sociology , economics , business administration , computer science , microeconomics , political science , service quality , law , profit (economics) , social science , database , machine learning , service (business)
The notion that tourists actively co‐create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co‐create value with each other. This conceptual paper offers a theoretical basis for the study of customer‐to‐customer co‐creation in tourism contexts, while debating the epistemological assumptions of value‐related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists' social practices. Copyright © 2014 John Wiley & Sons, Ltd.