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Determining the Critical Success Factors of the Wine Tourism Region of Napa from a Supply Perspective
Author(s) -
Jones Marjorie F.,
Singh Neha,
Hsiung Yvonne
Publication year - 2013
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.1984
Subject(s) - napa , wine , tourism , critical success factor , marketing , destinations , business , perspective (graphical) , destination management , political science , food science , genetics , artificial intelligence , computer science , chemistry , law , biology
Napa is a renowned region for wine tourism and demonstrates how wine can be an instrument to develop tourism. The purpose of this research is to identify the critical success factors that have shaped the area's rise and growth, and its unique competitiveness in both the domestic and global marketplaces for wine tourism destinations. The findings from the research provide the foundation for a proposed conceptual model of success factors in wine tourism research and as insight to practitioners/suppliers. Findings reveal an aligned marketing effort and strategic partnerships among suppliers of Napa wine tourism. Copyright © 2013 John Wiley & Sons, Ltd.