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Structural Relationships among Strategic Experiential Modules, Emotion and Satisfaction at the Expo 2012 Yeosu Korea
Author(s) -
Song HakJun,
Ahn Youngjoo,
Lee ChoongKi
Publication year - 2013
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.1981
Subject(s) - experiential learning , psychology , tourism , visitor pattern , structural equation modeling , event (particle physics) , social psychology , affect (linguistics) , applied psychology , political science , pedagogy , communication , statistics , physics , mathematics , quantum mechanics , computer science , law , programming language
Abstract A structural equation model was constructed to analyze the relationship among strategic experiential modules, emotion and visitor satisfaction. For its research site, this study focused on ‘the Expo 2012 Yeosu Korea’ held in South Korea. The results of the study supported the hypothesis that the event experience is an important factor and influences visitors' level of satisfaction through emotions during the Expo. This study found that Schmitt's five types of experience indirectly affect satisfaction through positive emotional experience. The results of this study demonstrated that satisfaction not only is an issue that may be attributed to the event but also involves psychological and emotional concerns. Copyright © 2013 John Wiley & Sons, Ltd.