Premium
Perceived Benefits and Challenges to Wine Tourism Involvement: An International Perspective
Author(s) -
Alonso Abel Duarte,
Bressan Alessandro,
O'Shea Michelle,
Krajsic Vlad
Publication year - 2015
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.1967
Subject(s) - winery , wine , tourism , perspective (graphical) , marketing , promotion (chess) , business , advertising , political science , law , physics , artificial intelligence , politics , computer science , optics
This study extends institutional theory as a lens through which to critically examine the perceived benefits and potential challenges of developing wine tourism. The study applies an international perspective, with 471 participating wineries predominantly located in Italy and Spain. Fundamentally, the promotion of the winery's wines, distantly followed by the potential to significantly increase wine sales emerge as the main benefits winery respondents perceive from wine tourism. However, realizing these outcomes is not assured because of barriers including airport security checks, anti‐drink‐drive laws and limited physical resources. The implications from the findings are discussed, and opportunities for future research identified. Copyright © 2013 John Wiley & Sons, Ltd.