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Ideal Standards and Attitude Formation: A Tourism Destination Perspective
Author(s) -
White Christopher J.
Publication year - 2013
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.1938
Subject(s) - perspective (graphical) , tourism , ideal (ethics) , perception , marketing , path analysis (statistics) , psychology , social psychology , advertising , business , computer science , political science , neuroscience , artificial intelligence , machine learning , law
This study investigates the way attributes of an individual's ideal destination influence attitudes towards a holiday destination. Traditionally, ideals are used as comparison standards or to weight perception measures, but literature from outside the tourism and business management domains suggest new possibilities exist. A conceptual model was developed and empirically tested using path analysis, and the results indicate that ideal attributes directly influence perceptions of a holiday destination and indirectly influence attitude components of emotion and conation. The implications of the findings are discussed from both a practical and theoretical perspective and raise a number of interesting future research possibilities. Copyright © 2013 John Wiley & Sons, Ltd.