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Impacts of the Global Economic Crisis on Cyprus Tourism and Policy Responses
Author(s) -
Boukas Nikolaos,
Ziakas Vassilios
Publication year - 2012
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/jtr.1878
Subject(s) - tourism , diversification (marketing strategy) , revenue , business , product (mathematics) , quality (philosophy) , tourism geography , marketing , economic policy , economic growth , economics , political science , finance , philosophy , geometry , mathematics , epistemology , law
This study examines the impacts of the global economic crisis on Cyprus tourism and the pertinent policy responses. A qualitative approach was adopted by conducting eight semi‐structured interviews with tourism authorities and suppliers/professionals. Findings indicated the main impacts of the crisis on Cypriot tourism: lack of competitiveness, decreased visitation/revenues, inadequate quality and escalated pricing. Furthermore, findings identify three types of policy measures: (i) immediate response measures; (ii) foreign investment in tourism; and (iii) diversification of the tourism product and quality improvement. The study highlights the need for Cyprus to develop a comprehensive tourism planning framework. It is suggested that crisis plans of small island states should be developed upon a holistic framework that leverages their destination capitals. Copyright © 2012 John Wiley & Sons, Ltd.