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Can China overcome the difficulties of establishing successful global brands?
Author(s) -
Floyd David,
Ardley Barry,
McManus John
Publication year - 2011
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.902
Subject(s) - china , business , marketing , process management , operations management , industrial organization , economics , political science , law
Chinese brands lack the main components for global success in several areas though, in time, these factors will be addressed.