Premium
The demise of strategic groups as an influence on firm performance: lessons from the UK plastics industry
Author(s) -
O'Regan Nicholas,
Kluth Carole,
Parnell John
Publication year - 2011
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.889
Subject(s) - demise , business , value (mathematics) , industrial organization , market share , marketing , computer science , law , political science , machine learning
Repositioning enables firms to shift their business efforts to profitable areas, as their size is not an all‐encompassing determinant of performance and the aggressive pursuit of market share can ultimately be destructive to their value.