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How to get strategic planning and business model design wrong: the case of a mobile technology provider
Author(s) -
Ghezzi Antonio,
Balocco Raffaello,
Rangone Andrea
Publication year - 2010
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.871
Subject(s) - commit , business , process management , strategic planning , process (computing) , business model , strategic management , operations management , marketing , computer science , economics , database , operating system
Abstract The major mistakes a firm's top management can commit when undertaking the strategic planning and business model design process are analyzed to provide an anti‐advice manual for entrepreneurs wishing to avoid common strategic pitfalls.