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A model of strategy formulation and implementation for service technology
Author(s) -
Kang Hyungu
Publication year - 2005
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.723
Subject(s) - business , service (business) , service provider , technology strategy , variety (cybernetics) , competitive advantage , process management , value (mathematics) , strategic management , strategic planning , marketing , industrial organization , operations management , computer science , economics , artificial intelligence , machine learning
Technology as a source of building competitive advantage is playing an important role in many service firms. However, technology management in the service sector has significantly lagged behind that in the manufacturing sector. Service technologies have radically altered the strategic environment in ways that offer significant new opportunities and threats for service firms. In addition, service technologies offer a variety of ways for service providers to add value within their own operations. This paper presents a technology‐centred strategic planning model, which emphasizes the important role of technology in strategy formulation and implementation in services.Copyright © 2005 John Wiley & Sons, Ltd.