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The business practices of small Chinese restaurants in the UK: an exploratory investigation
Author(s) -
Chaudhry Shiv,
Crick Dave
Publication year - 2004
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.655
Subject(s) - marketing , business , promotion (chess) , order (exchange) , entrepreneurship , exploratory research , product (mathematics) , sample (material) , service (business) , position (finance) , ethnic group , sociology , chemistry , geometry , mathematics , finance , chromatography , politics , political science , anthropology , law
Owner‐managers of Chinese restaurants in the UK have a need to continually monitor their business practices to obtain an advantageous position in a competitive business environment. Specific attention to elements of the ‘marketing mix’ — product, place, price and promotion — is likely to positively benefit many owner‐managed businesses. Hiring and training of appropriate staff members is important in order to offer enhanced customer service.This paper considers the importance of cultural factors within ethnic minority‐owned firms' business practices and provides a contribution to the growing body of knowledge at the marketing–entrepreneurship interface. Specifically, it reports on an empirical investigation into the business practices of a sample of Chinese‐owned restaurants operating in the UK. The findings from ten in‐depth personal interviews provide an insight into the practices of these businesses. The results indicate that particular cultural issues balanced against resource constraints had a major impact on owner‐managers' operations. Copyright © 2004 John Wiley & Sons, Ltd.