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University business schools 2 business: the changing dynamics of the corporate education market
Author(s) -
Watling Derek,
Prince Christopher,
Beaver Graham
Publication year - 2003
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.635
Subject(s) - demise , competitive advantage , principal (computer security) , business , marketing , perspective (graphical) , business education , higher education , public relations , economics , economic growth , political science , artificial intelligence , computer science , law , operating system
There is a substantial and growing body of evidence to suggest that organizations are increasingly recognising the importance of individual and group learning and knowledge management as ways of attaining competitive advantage. A consequence of this phenomenon is the growing demand for management education and training and increasingly, this is linked with the imperative of integrating management development with other organizational systems and processes to ensure their effectiveness in delivering business goals. The purpose of this paper is to analyse this trend from the perspective of a New University Business School , i.e. one of the post 1992 Universities, created by the demise of the Polytechnics and their subsequent transfer to university status. One of the principal aims of the paper is to suggest and identify potential market development opportunities and to highlight the competences required by business schools to successfully compete is this potentially profitable, yet increasingly competitive market. The significance of the corporate education market should not be underestimated. As an example, the Association of Business Schools (1997) estimated that this type of activity accounted for up to two‐thirds of the programmes offered by its members in their provision.Copyright © 2003 John Wiley & Sons, Ltd.