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The use of strategic tools by small and medium‐sized enterprises: an Australasian study
Author(s) -
Frost Frederick A.
Publication year - 2003
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.607
Subject(s) - strategic planning , business , strategic development , strategic management , strategic financial management , core (optical fiber) , strategic alignment , strategic thinking , strategic control , profit impact of marketing strategy , process management , marketing , industrial organization , computer science , business administration , telecommunications
AbstractThis paper reviews the range of strategic tools and techniques available to strategic planners. The study focuses on strategic planning tool usage by small and medium‐sized enterprises (SMEs) in Western Australia, Singapore, Hong Kong and Malaysia. A six‐stage strategic framework was used to provide for 36 core strategic tasks. Results are contrasted with a previous study published in this journal that considered the use of strategic tools by organizations in the United Kingdom and New Zealand. SMEs were found to use a restricted range of strategic tools. There is a need for a wider understanding of the tools available and their application to strategy development. Copyright © 2003 John Wiley & Sons, Ltd.