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The concept of workplace marketing: a management development model for corporate and enterprise sectors
Author(s) -
MumbyCroft Roger,
Williams Juliet
Publication year - 2002
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.588
Subject(s) - business , profitability index , organizational culture , marketing , investment (military) , relation (database) , psychological intervention , sustainable development , process management , management , economics , finance , computer science , psychology , database , psychiatry , politics , political science , law
This article addresses the following issues: The role of organizational culture in creating business success. The importance of internal marketing in relation to creating a sustainable business environment. The importance of applied research to the development of effective business models. Management development education as an investment in success not as a cost factor hindering profitability. Rigorous interventions make a positive difference to company performance. Copyright © 2002 John Wiley & Sons, Ltd.