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The arrival of postmodernist strategic theory: its academic manifestation and the development of a new modernist perspective
Author(s) -
Woods Adrian,
Joyce Paul
Publication year - 2002
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.569
Subject(s) - strategist , futures studies , strategic planning , postmodernism , strategic thinking , strategic management , perspective (graphical) , management , sociology , business , process management , marketing , economics , computer science , epistemology , philosophy , artificial intelligence
In this article different ways of conceptualizing strategic planning are explored, namely; 1 . Modern strategic planning with its emphasis on using scientific methods to find out about and programme the future. 2 . Postmodern strategic planning that calls into question the strategist's ability to know and programme the future. 3 . New modern strategic planning that stresses the importance of the strategist(s) interacting with other stakeholders and experimenting through strategic projects rather than planning from on high and then dictating changes which have been totally programmed—being able through foresight as opposed to forecasting to build a bridge from the present to the future.From this the role of the strategist(s) in organizations as being charged with providing leadership through foresight and being able to forge different stakeholders together is explored. Copyright © 2002 John Wiley & Sons, Ltd.