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An evolutionary concept of multilevel strategic change: the Shell case
Author(s) -
Sachs Sybille,
Ruehli Edwin
Publication year - 2001
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.563
Subject(s) - strategic management , strategic leadership , evolutionary dynamics , management science , industrial organization , business , strategic planning , sociology , management , knowledge management , computer science , economics , population , demography
This paper contends that modern evolutionary concepts developed in different scientific fields can improve the understanding of a firm's strategic change in the new competitive realities. The arguments and reflections are distilled into four propositions characterizing multilevel strategic change under the conditions of complexity and dynamics. Theoretical points are illustrated with examples and statements by reference to Shell and show how the management of this firm influenced the strategic evolution. Copyright © 2001 John Wiley & Sons, Ltd.