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Guest Editorial: From routine recipes to deep strategic thinking: strategy making as an intellectual challenge
Author(s) -
Franklin Peter
Publication year - 2001
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.561
Subject(s) - futures contract , passion , principal (computer security) , process (computing) , energy (signal processing) , strategic thinking , marketing , sociology , public relations , business , management , psychology , computer science , political science , economics , strategic planning , social psychology , statistics , mathematics , finance , operating system
Abstract The basic idea behind this editorial is that the routine recipes used by managers in the strategy process dull the intellectual palate and worse, divert attention from the principal strategic issue of business—namely, creating the future. To create the future requires three main ingredients: A creative act. An activity or series of activities where imagination, innovation and creation cause people to (want to) do something different or do the same thing significantly differently.An obsessive preoccupation with the future. An ability and inclination to look to the future rather than to the present or the past: an ability to be able to read the future (or a range of alternative futures), to feel the future, live the future and describe the future in ways which enable others to share and see the future with you.Involvement, energy and passion. Organization‐wide commitment to the images of the future and understanding by individuals and teams, of their contributions to the shared imagined future. Copyright © 2001 John Wiley & Sons, Ltd.