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Competitive strategy and strategic agendas
Author(s) -
Grundy Tony
Publication year - 2001
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.540
Subject(s) - competitive advantage , strategic management , variety (cybernetics) , strategic planning , set (abstract data type) , strategic leadership , industrial organization , business , strategic thinking , profit impact of marketing strategy , marketing , management , economics , strategic financial management , computer science , artificial intelligence , programming language
Competitive strategy has not evolved very significantly since Michael Porter's Competitive Advantage in 1985 but the analysis of strategic agendas helps to develop our understanding. Strategic agendas shape the industry mind‐set and influence the impact of Porter's five competitive forces. This is manifest through the degree of psychological advantage which players in the industry have over each other. Strategic agendas are found at a variety of levels and deeper ones need to be surfaced. The way strategic agendas impact on competitive strategy appears to be a very fruitful area for future research.