Premium
The future of British brewing: strategies for survival
Author(s) -
Lewis Chris
Publication year - 2001
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.525
Subject(s) - competitor analysis , consolidation (business) , pace , business , globalization , competition (biology) , stock (firearms) , market share , market economy , industrial organization , marketing , economics , commerce , finance , engineering , mechanical engineering , ecology , geodesy , biology , geography
Globalization is gradually affecting the brewing industry, though at a slower pace than in other industries. The recent consolidation within the industry, and exits from it, are principally the result of two factors: (1) the strategies of major British brewers of developing a market for brands they did not own, therefore doing the work of their competitors for them; and (2) the London stock market's recent preference for Internet industries, coupled with a view that government regulation stifles growth in the highly vertically integrated UK beer industry. National level competition is no longer viable in this industry. To be successful, major companies must own international brands. Opportunities remain for family‐controlled smaller firms that are immune from stock market pressures or micro‐breweries with good products and strong brands. Copyright © 2001 John Wiley & Sons, Ltd.