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Relationship Marketing—Bringing Quality, Customer Service and Marketing Together. M. Christopher, A. Payne and D. Ballantyne, Butterworth‐Heinemann, Oxford, 1991, 204 pp, ISBN 0 750602589, price £25.00
Author(s) -
UlHaq Rehan
Publication year - 1994
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.4240030208
Subject(s) - citation , quality (philosophy) , service (business) , management , marketing , sociology , library science , business , economics , computer science , philosophy , epistemology
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