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Use of a corporate culture index for strategic planning
Author(s) -
Migliore R. Henry,
Martin Rinne T.
Publication year - 1994
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.4240030206
Subject(s) - organizational culture , strategic planning , business , index (typography) , process management , process (computing) , operations management , marketing , management , computer science , economics , world wide web , operating system
Abstract The culture of an organization is important. Survival into the 21st century is not guaranteed. Therefore, organizations must adapt. Culture has an impact on how change takes place. This article proposes a method to measure culture. How culture can be managed within the strategic planning process is covered.