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Strategic marketing planning. Malcolm McDonald, Kogan Page, London, 1992, ISBN 0 7494 0767 0, 222pp., price £16.95
Author(s) -
Hussey D. E.
Publication year - 1993
Publication title -
strategic change
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.4240020409
Subject(s) - citation , strategic marketing , library science , management , sociology , marketing , operations research , computer science , marketing strategy , economics , business , engineering
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