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A model of strategy decision making
Author(s) -
Greenley Gordon E.
Publication year - 1993
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.4240020104
Subject(s) - confusion , management science , focus (optics) , simple (philosophy) , operations research , computer science , business , risk analysis (engineering) , process management , economics , mathematics , psychology , epistemology , philosophy , physics , psychoanalysis , optics
There is still a lack of agreement on how future strategies should be formulated in companies. In this article, a simple model is given, which explains a range of five fundamental decisions that need to be addressed when formulating strategies within a company. The focus is on the nature of strategy decisions, with the aim of alleviating some of the confusion surrounding the formulation of strategy.