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Case history: Analysing the UK management training and development industry
Author(s) -
Hussey D. E.
Publication year - 1992
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.4240010405
Subject(s) - training (meteorology) , business , training and development , operations management , process management , knowledge management , engineering management , computer science , management , economics , engineering , meteorology , physics
The article describes an approach to competitor analysis, providing a case history of experience in applying the approach to the management development and training industry. It deals with issues of industry definition and shows how competitor information can be obtained ethically. Some examples of the decisions that resulted from the analysis are given.