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Competing through cooperation: Managing the buyer‐supplier relationship
Author(s) -
Jenster Per V.
Publication year - 1992
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.4240010208
Subject(s) - business , supplier relationship management , industrial organization , process management , operations management , marketing , knowledge management , supply chain management , computer science , supply chain , economics
Our key customers both consume, cooperate and compete with us (High‐tech marketing executive).