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An exploratory study of the adoption of artificial intelligence in Burgundy's wine industry
Author(s) -
Atwal Glyn,
Bryson Douglas,
Williams Alistair
Publication year - 2021
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2413
Subject(s) - exploratory research , wine , business , marketing , knowledge management , computer science , sociology , food science , chemistry , social science
The objective of this exploratory study is to identify which factors enable or inhibit artificial intelligence adoption within the wine sector and specifically for the Burgundy region. Findings revealed that the winegrower's adoption intention could be assessed according to (a) perceived benefits, (b) organizational readiness, and (c) external pressure.