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The case of sales in the automotive industry during the COVID ‐19 pandemic
Author(s) -
Hoeft Fabian
Publication year - 2021
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2395
Subject(s) - automotive industry , leverage (statistics) , exploit , agile software development , business , covid-19 , marketing , industrial organization , work (physics) , pandemic , economics , engineering , computer science , management , computer security , infectious disease (medical specialty) , medicine , mechanical engineering , disease , pathology , machine learning , aerospace engineering
Agile methods can be used as a strategy tool by incumbents to explore and exploit market opportunities through times of unprecedented industry transformation. Drawing on 18 interviews with managers at a premium manufacturer based in Asia, the case of sales in the automotive industry during the COVID‐19 crisis provides in‐depth insights into the crisis management, focusing on but looking beyond sales. Six fundamental principles are identified as strategic tools to leverage resources and improve business outcomes while using agile‐work methods.