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“Please don't buy!”: Consumers attitude to alternative luxury consumption
Author(s) -
Guzzetti Alice,
Crespi Roberta,
Belvedere Valeria
Publication year - 2021
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2390
Subject(s) - consumption (sociology) , renting , vintage , product (mathematics) , marketing , advertising , business , recreation , sociology , political science , social science , geometry , mathematics , archaeology , law , history
Collaborative luxury consumption is driven both by product‐related and experience‐related motivations. The present study investigates the underlying factors that drive consumers to acquire and rent vintage and secondhand luxury products, applying a framework based on product‐related and experience‐related motivations. Findings reveal how vintage and secondhand are nurtured by anti‐consumption tendencies and recreational motives, while luxury renting is more driven by utilitarian reasons.