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Consumer ethnocentrism and consumer animosity: A literature review
Author(s) -
Farah Maya F.,
Mehdi Nour I.
Publication year - 2021
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2384
Subject(s) - ethnocentrism , consumer ethnocentrism , extant taxon , dominance (genetics) , consumer research , scarcity , marketing , consumer behaviour , sociology , advertising , business , economics , biochemistry , chemistry , evolutionary biology , anthropology , gene , biology , microeconomics
The study explores the historical evolution of consumer ethnocentrism and consumer animosity to build an ampler understanding of the deliberated topics and identify probable future research inquiries. Four research gaps in the extant literature are identified, namely: (a) a lack of systematic assessments and comprehensive summaries in the field, (b) a dominance of quantitative research studies, (c) a scarcity in historical reviews, and (d) a lack of a common understanding of the link between consumer ethnocentrism and consumer animosity.