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Brakes to the diffusion of a two‐sided social innovation: A case study on microinvestors' perspectives
Author(s) -
Ashta Arvind,
EstapéDubreuil Glòria,
Hédou JeanPierre,
Bourcieu Stéphan
Publication year - 2020
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/jsc.2326
Subject(s) - ideology , institution , ignorance , innovation diffusion , diffusion , business , resilience (materials science) , work (physics) , sociology , marketing , political science , social science , engineering , mechanical engineering , politics , physics , law , thermodynamics
The diffusion of social innovation requires overcoming institutional resilience and ignorance of innovation. The forces of the marketing and development work of the organization managers may be unable to overcome the strength of the institutional framework. These institution brakes include soft norms such as values, ideology, and psychology, as well as hard norms such as regulations. Spurts in the diffusion of the innovation require exogenous crises to overcome the friction.